Now for a retail shop to gain more business from people walking past you need to have your branding done so it matches your business as this becomes your identity, if you think of NIKE you think of the Nike tick. Making sure your branding is positioned in all the right areas to be noticed. Your front window displays will have your top selling items and will display them in eye catching way. Your shop will be divided in sections and all similar style of clothing will be displayed together with clear signs or posters which will categorize the sections and guide the customer to the clothing they are intended on looking at and hopefully purchasing. Customer service is a key to face to face selling. To make the customer feel welcoming while they are in the shop but not overwhelmed or feel like they are being pushed into purchasing.
Now you might be thinking of how this has anything to do with a SEO friendly design website. Well when designing a site to be SEO friendly you first can not have a site that is a template. To gain a stronger ranking on Google having a custom designed site that is coded from the design will give you a better chance of ranking due to close source coding compared to open source coding which is what a templated site will be. Open source coding will allow easy access for hackers which means Google will read it as a unsafe site and punish the templated site. As you may have thousands of templated sites coded in the same way compare that to the closed source coding done with custom designed sites your site is secure and as unique as your business. Google will read this site as a secure site.
A web design company in Sydney will understand that having a SEO friendly site is about making the experience for the online customer smooth as possible. So first thing the customer will see is your banner, your branding just like the shop front is or as important online. Your banner will display your tabs; all tabs must be clear and easy to navigate with everything categorized. Typically you should try and design a website for screens around 1024×768 screens.
Use descriptive and appealing images, this is a real key to holding new customers on your site. You want the pictures to represent your company and engage them. But one thing is for sure is having exceptional content written for your site by you or a content writer is king. “Yes”, having everything laid out properly on your site to create a positive user experience is crucial and having your site as lite as possible with a fast loading speed and all social media icons visible at the top of your page is all great and a must. But once you have achieved all this content is king.
All great SEO companies in Sydney will recognise this and will make sure your custom designed site is built to accommodate this. If you do want to take your business to the next level you need to get a custom designed website built. Your business is as unique as you and needs to stand out from the rest. It is just like the retail shop, it can not look like its competitors it needs a edge.
So what is your edge? Do you want have a template site that has open source code that is horrible to do SEO on. Or do you want your site designed by a web design company in Sydney that is already SEO friendly with all the pages coded in close source coding. Having experts who have spent most of their lives understanding how SEO works and how to maximise a sites potential to reach that famous page one of google. Making your site SEO friendly is not brain science it’s common sense. You just can not go cheap on certain things if you do it right from the start your foundation will be strong and your SEO campaign will be a great success.